Members will also uncover various rewards as they unlock and explore the four tiers of adiClub membership. Registration for adiClub is free, with instant benefits upon registration. Attendees were then able to unlock the power of points collected by redeeming vouchers during the event, symbolising the rewards claimable within the membership program. Activities such as running, ping pong, boxing, basketball and cycling, illustrated how having an active lifestyle allows you to garner adiClub points. Attending the launch was the members’ first taste of the adiClub benefits with an invite to a members-only event and the beginning of adiClub points collection. Adiclub available at Appstore & Google Appĭuring the adiClub official launch at adidas Brand Center Sunway Pyramid, adidas created a tangible consumer experience journey to immerse attendees in the usage and membership levels of the program.
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